Converse website

The Converse website is used to promote many shoe styles of Converse corporation.

What I really like is the loading page icon, that is a shoe. Depending on which page is loading, the shoe will show different states, for example changing the color of the shoe over and over again. Though it's very cute to have something like this, I think Converse can help users predict the response time in downloading by showing the size of the download next to the shoe.


It is very useful when there always is additional information about the link. Whenever users is moving the mouse over the link, the link is change into the information explaining what the link really means. I think it's good to help new users interact more accurately and effectively. By doing this, Converse has shown respect to supporting users’ navigation behavior.

Another thing that I really like is the sound effects (actually I always like websites offering audio feedbacks to users). Though the designers just use one sound effect to illustrate the states of various kinds of button, it's kind of nice to let users know they've successfully pressed a button.

A successful point of this website is the well-designed main navigation. Whenever users move over it, the options appear actively and strongly, which fits the main theme of such a site promoting shoes for teenagers like that. Besides that, if the mouse is out of the specific area, these options automatically become their original states smoothly. Moreover, before coming to their positions, these buttons rock themselves to and fro. Though this kind of movement is very simple, it shows the extremely careful observation of the designers.

As Converse is the type of stylish shoes for young people and who wanna show off :p so the background needs to be powerful to fit with other elements such as the navigation, the loading icon, etc. I have to admit the background is quite messy, but due to its confusion, an extreme stylish, strong and modern mood can be built stably and lively. Moreover, the background is filled with the images of good-looking and healthy models wearing Converse shoes, giving a modern and stable look for the whole site. It also makes the site different from other simple sites. It's surely "Less is More", but sometimes "More is More".